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ODIN Offers Money-Back Guarantee to Resellers

The program would allow software providers to install ODIN's RFID solutions, with the RFID company providing training and support assistance.
By Claire Swedberg
Jul 19, 2011RFID solutions firm ODIN is launching a partner program for value-added resellers (VARs) that enables them to receive training and potential customer leads for a one-time fee. According to ODIN, this fee would be reimbursed if a partner were unable to gain a new RFID client within one year of enrolling in ODIN's Preferred RFID Partner Program.

The program is the result of seven months of development by ODIN, says Patrick J. Sweeney II, the company's CEO, and is designed to provide RFID expertise to VARs that, despite knowing their clients and various industries well, have little specific experience with radio frequency identification. The solution signals a paradigm shift, as ODIN had previously competed with VARs to provide an EPC Gen 2 RFID solution to customers in a variety of industries.

Patrick J. Sweeney II, ODIN's CEO
Instead, the new partnership program is designed to help VARs with limited RFID experience that sell software to their clients. By using ODIN's workflow development kit (including the RFID operating system software itself, as well as installation training), those VARs could integrate ODIN's software into a client's existing system.

According to Sweeney, ODIN's RFID software solutions—which include the EasyEdge operating system, the EasyMonitor automated RFID monitoring and alerting system, EasyTAP software, and Intelligent Asset Management (I AM) software—are currently in use by customers in the health-care sector, as well as by government agencies and organizations that need to track IT assets. For ODIN, he says, the more challenging solutions are those that fall outside of his company's expertise.

"If someone calls from retail or logistics or construction," Sweeney states, "we don't have the deep level of knowledge in those areas." The problem for such customers, he indicates, is that the VARS with which they work may have a strong understanding of their industry, but lack experience using RFID. "What we ended up doing was either competing with or butting heads with experts who know the business really well, but not necessarily RFID."

The Preferred RFID Partner Program, Sweeney says, allows ODIN's RFID expertise to be combined with a software provider's or integrator's understanding of a particular customer.

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