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Private RFID Executive Briefings

RFID Journal is launching a new service for companies that want to quickly bring senior management up to speed regarding radio frequency identification.
By Mark Roberti
Jul 11, 2011Over the past year or so, I have been approached by several midsize and large multinational companies looking to educate senior-level executives about how radio frequency identification technologies could improve the way they do business. Top executives have wanted to hear who was using RFID in their industry, as well as in other sectors, and how. They've wanted to learn where RFID could benefit them today, and how they might deploy the technology productively in various parts of their operations.

I volunteered my time to help out, but the requests are starting to increase, so I've decided that RFID Journal will conduct private executive briefings as a fee-based service. For companies interested in a fully customized private half-day or full-day seminar, we will help bring senior executives or a cross-functional RFID team up to speed about how firms in their industry are using the technology successfully to lower costs and boost efficiencies.


Where appropriate, we will bring in outside speakers, primarily end users, who are properly using RFID to drive business benefits. What's more, I will tailor presentations to address the specific needs of each particular executive group. As the founder and editor of RFID Journal, I have a deep knowledge and understanding of RFID's applications, how the technology is evolving and where it is delivering value, as well as a broad knowledge of which industries are utilizing RFID—and how.

The meetings will be kept strictly confidential. Executives will have the opportunity to have their questions answered, and working groups can be organized to help your team identify opportunities in which RFID can impact your company in meaningful ways.

We can build an RFID Executive Seminar into a company's next internal leadership meeting, or run it as a standalone event. Seminars will be completely customized to a firm's particular needs, but all will provide the following:

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