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RFID Journal Announces Winners of Its Fifth Annual Awards

Gerry Weber International, Royal Caribbean Cruises, Mission Foods, Argonne National Laboratory, Intelleflex and Impinj's Chris Diorio have earned this year's awards, reflecting a variety of uses and achievements.
By Claire Swedberg
Apr 14, 2011At the RFID Journal LIVE! 2011 conference and exhibition, being held this week in Orlando, Fla., RFID Journal announced its 2011 RFID Journal Award winners—a diverse group that includes a German apparel retailer, a cruise line, a corn-flour and tortilla company, a U.S. Department of Energy (DOE) laboratory and a provider of battery-assisted EPC RFID tags and readers. The RFID Journal Awards recognize companies and organizations that have distinguished themselves by their successful use of radio frequency identification, or by their introduction of a valuable new RFID product or service.

This year's winners were Gerry Weber International, Royal Caribbean Cruises, Mission Foods, the DOE's Argonne National Laboratory, Intelleflex and Chris Diorio, Impinj's chairman and CTO.

The winners in each of six categories were selected by an independent panel of judges recruited by RFID Journal for their deep understanding of RFID, and who have no financial interests.

The Best RFID Implementation award was presented to German apparel retailer Gerry Weber International. The company's solution integrates ultrahigh-frequency (UHF) EPC Gen 2 RFID tags into its product-care labels, enabling clothing items to be tracked from its factories to distribution warehouses, and on to 200 store locations (see Gerry Weber Sews in RFID's Benefits).

The award for Best Use of RFID to Enhance a Product or Service went to Royal Caribbean Cruises, for a solution enabling guests to prepay for unlimited soft drinks, and to then serve themselves fountain beverages without having to wait on a service bar line. The system includes RFID readers built into drink dispensers, with antennas installed in the drip trays. According to Bob Midyette, Royal Caribbean's director of fleet beverage operations, each beverage container has a built-in near-field EPC Gen 2 RFID inlay from Alien Technology, and back-end software confirms a guest's ID number and then allows the dispensing of a 16-ounce drink. "The system allows us to improve service to our guests," he explains, "and enhance sales with something that feels like magic."

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