Perception Lags Reality
What many business executives think about RFID today was true a few years ago, but is no longer valid.
Mar 07, 2011—I am often asked to speak to associations regarding radio frequency identification. I try to do this whenever I can, because I believe most companies, government agencies and organizations can benefit from employing the technology. It's also good for our industry. This week, I will speak at a meeting of the New England Society of Clinical Engineering (NESCE) about RFID-based real-time location systems (RTLS).
This is not just an opportunity for attendees to learn about RFID—it's also a chance for me to learn what potential end users think about the technology, what might be preventing them from deploying a solution and so forth.
It's no surprise that perception lags reality. This is usually the case with new technologies. In the beginning, there is a lot of hype, and perception is way out in front of reality. Remember all those articles claiming RFID was about to replace the bar code? When reality fails to live up to hype, there's only an occasional negative story about that technology's weaknesses, so folks forget about the technology, believing it doesn't work. Meanwhile, vendors refine and improve the technology, and work with visionary end users to develop solutions that can actually be used by businesses.
That's been happening with RFID for the past few years, and we're now seeing some terrific technology advancements. It's an ongoing process. Just look at the 10 finalists for our annual Best in Show RFID Journal Award, to be given to the best new product exhibited at RFID Journal LIVE! 2011, being held on Apr. 12-14, in Orlando, Fla. (see Finalists Unveiled for the Fifth Annual RFID Journal Awards).
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