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Spreading the Word About RFID in Latin America

RFID Journal's first event in the region will highlight the progress Central and South American companies are making in improving their business operations with RFID.
By Mark Roberti
Jul 11, 2010By Mark Roberti

July 12, 2010–When I launched RFID Journal on March 1, 2002, I envisioned it as an international resource for companies and other organizations that wanted to take advantage of radio frequency identification technologies to improve their operations. The reason I never saw RFID Journal as a U.S. media company, even though it is based in the United States, was simple: I believed RFID's biggest benefits would come from tracking goods through the global supply chain, so RFID Journal had to take a global approach to covering the technology.

We have become a global resource, in part, for that very reason. Companies worldwide are also deploying RFID to improve internal operations and lower costs, and they want to understand how suppliers, customers and competitors in other regions are using the technology. Approximately 55 percent of those who visit our Web site each month come from outside the United States. We run events in Europe and the Middle East, and will soon host our first event in Latin America, in partnership with LOGyCa, a supply chain services firm based in Bogotá, Colombia. RFID Journal LIVE! Latin America (LatAm) will be held in Bogotá from Aug. 31 to Sept. 1, and will be conducted in Spanish.


I am excited about hosting our first event in Latin America, because this region has been behind Asia, Europe and North America in exploring RFID's potential. It is now starting to catch up, and that is reflected in the speakers from the region who are participating at the conference.

Jesús Quintero, the logistics manager for Almacenes Éxito, the largest supermarket chain in Colombia, will discuss how the retailer is working with several key suppliers to track goods through the supply chain, in order to reduce shrinkage and improve supply chain visibility.

Luis Vicente Ortega, Liverpool's dynamic response manager, will reveal why the Mexican department store chain expanded its RFID-tagging program, which it rolled out in late 2007 after two years of testing. More than 2,300 of the retailer's suppliers have begun shipping their products in tagged plastic totes to its main distribution center. Liverpool reads the tags to confirm incoming shipments, as well as ready them for distribution to retail stores.

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