Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Innovation Is Stupid

Amazon, eBay and Google were all dumb ideas.
By Kevin Ashton
Jun 07, 2010Congratulations to this year's RFID Journal Award winners—Minera Norge, the Roy and Patricia Disney Family Cancer Center and Colombia's Almacafé—for their successful uses of RFID. When I hear great stories like theirs, I often wonder about the moment the innovation was conceived. Most conversations about new ideas, I suspect, go something like this:

Innovator (nervously): "I have this idea. It may sound a little crazy, but I think maybe we could [insert innovative idea here]."


Coworkers (laughing): "You want to do what? That's crazy."

Skeptic One: "That will never work. It's already been tried, and it's impossible because [major objection here, probably citing immutable laws of physics]."

Skeptic Two: "Even if it could work, no one would want it because [another major objection here, something to do with the way things have always been done around here]."

Skeptic Three: "Anyway, if it's such a good idea [insert name of some other, probably larger, company here] would have done it already."

Coworkers (nodding and laughing again): "So we all agree, it's a stupid idea."

Innovator (sadly): "I said it might sound a little crazy."

Login and post your comment!

Not a member?

Signup for an account now to access all of the features of RFIDJournal.com!

PREMIUM CONTENT
Case Studies Features Best Practices How-Tos
RFID JOURNAL EVENTS
Live Events Virtual Events Webinars
ASK THE EXPERTS
Simply enter a question for our experts.
TAKE THE POLL
JOIN THE CONVERSATION ON TWITTER
Loading
RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco