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Keynotes Announced for RFID Journal LIVE! 2010

Industry leaders from Airbus, Bombardier Transportation, Motorola and the U.S. Department of Defense will highlight RFID's ability to deliver total business visibility.
Mar 02, 2010RFID Journal today announced that senior executives from Airbus, Bombardier Transportation, Motorola and the U.S. Department of Defense (DOD) will deliver keynote addresses at the eighth annual RFID Journal LIVE! conference, which will be held on Apr. 14-16, 2010, at the Orange County Convention Center, in Orlando, Fla.

Carlo K. Nizam, Airbus' head of value chain visibility and RFID, and Vice-Admiral Mark D. Harnitchek, the director of strategy, policy, programs and logistics at the U.S. Transportation Command, will explain how their organizations are employing radio frequency identification and related technologies to achieve visibility across many aspects of their operations.

"RFID is an important part of our efforts to streamline business processes and reduce costs—not just for ourselves, but for our supply chain partners and customers," Nizam says. "We have been deploying the technology as part of an integrated, enterprise-wide system, and we are pleased to be able to share that approach with attendees at RFID Journal LIVE!"

The DOD has also been utilizing RFID—to achieve what it calls "total asset visibility"—and Vice-Admiral Harnitchek will outline how the technology is improving the agency's ability to ensure that soldiers in Iraq and Afghanistan have the supplies they require, when they need them, in order to effectively execute the wars being fought in those countries.

In addition, LIVE! 2010 will feature a general-session presentation by Keith Sheardown, the general manager of technology solutions for Bombardier Transportation, one of the world's leading railcar producers. And Mike Poldino, Motorola's VP and RFID division general manager, will share his unique perspectives on the business value being unlocked by RFID, as well as the technology's importance as part of a complete mobility and communications strategy.

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