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Citibank Says High-Volume NFC Pilot Shows Strong Usage
Early results of the project, taking place in India, find that 3,000 participants utilize their RFID-enabled phones for payments more often than consumers with credit cards.
Dec 30, 2009—Six months into a Near-Field Communication (NFC) payment trial being held in Bangalore, India, global finance company Citibank is finding that participating consumers use their mobile phones to pay for purchases at a higher rate than consumers using traditional credit cards. The Citi Tap and Pay project, which launched in June 2009 and is slated for completion in early 2010, involves approximately 3,000 consumers and 250 merchants. This, says Mohammad Khan, the president of ViVOtech—which supplied contactless payment software and hardware—makes it one of the largest trials of NFC RFID technology ever launched.
The pilot employs NFC-enabled Nokia 6212 phones, mobile network operator Vodafone's wireless communications service, MasterCard's PayPass contactless credit card system and security infrastructure, and ViVOtech's NFC wallet software, mobile coupon software, smart poster software and NFC readers. After the pilot concludes, Citibank intends to analyze the findings and make the results available to members of the industry.
Those taking part in the pilot buy the phone for about 5,000 rupees ($105) at Nokia's stores, then follow prompts on the phone in order to install ViVOtech's e-wallet software (enabling them to create a credit card account linked to the phone), via a Vodaphone cellular connection. A user responds to questions asked by Citibank, including his or her name and address, and creates a password. The individual can then take the phone to merchants, such as convenience stores and restaurants, and tap it against a ViVOtech NFC reader. The unique ID number on the phone's NFC chip is captured and transmitted back to Citibank's server, where the payment is credited to the user's account. He or she then receives a bill at the end of the month for a total of the charges made, as would be the case with a standard credit card.
ViVOtech is also providing smart posters containing passive 13.56 MHz NFC RFID tags, as well as the software the enables consumers to access Web-based information and services related to those posters. The tags are encoded with a unique ID number linked to data on the back-end server regarding the business or service advertised on that particular poster. Consumers can tap their phones against the smart posters to download such things as coupons entitling them to discounts toward purchases at specific stores. The posters can also be used to allow a phone user to access directions to a neighboring merchant.
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