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Zebra Seen as Strong RFID Stock Choice

An analysis that makes a strong case for Zebra Technologies as the investment vehicle of choice for riding the RFID wave.
Jan 07, 2005This article was originally published by RFID Update.

January 7, 2005—An interesting analysis of Vernon Hills, Illinois-based Zebra Technologies was recently posted on investor site YEALD. Key financials are noted, including 50.9% gross margins and Q3 2004 hardware sales of $136.7 million, but the most interesting part is the look at both the arguments for and against the company's growth prospects. The arguments for include:
  • Zebra's existing base of installations
  • The company's strong brand
  • Its technology portfolio of proven printing solutions
  • Projected RFID hardware growth of $1 billion today to $5 billion by 2009
And against:
  • Intellectual property issues affecting RFID technology
  • The RFID tag shortage
  • The widely reported problems some implementers have had deploying RFID
What's most striking about the contrast between these two lists is that the latter lacks Zebra-specific criticisms. That is, all of the cons relate to issues confronting RFID's widespread adoption, not Zebra's role therein. So assuming RFID demand continues growing apace, the analysis makes a strong case for Zebra Technologies as the investment vehicle of choice for riding the RFID wave.

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