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Consumers More Aware of RFID Now Than in September

New research from firms BIGresearch and Artafact indicates an increase in the public's knowledge about RFID but persistent concerns about privacy.
Dec 20, 2004This article was originally published by RFID Update.

December 20, 2004—New research from BIGresearch of New York City and Artafact of Oakland, California, indicates an increase in the public's knowledge about RFID and persistent concerns over privacy. 35.5% of the 8,500 participants surveyed were aware of radio frequency identification technology. That's a substantial 25% increase over September, when only 28.2% knew about RFID. Privacy concerns are as strong as ever, with a full 69% of those surveyed wary of companies using RFID to track consumer shopping habits. 69% was also what Cap Gemini reported all the way back in January as the percentage of people concerned with RFID facilitating the use of personal data by third-party companies. It seems the industry still has a ways to go in assuaging public doubt regarding its responsible use of RFID technology.

Read the article at eMarketer
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