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RFID for the Lay Investor

Thanks to the last week's approval by the FDA of VeriChip technology, it's fair to say that RFID has attracted the attention of mainstream investors.
Oct 19, 2004This article was originally published by RFID Update.

October 19, 2004—For those of us involved in the industry, it's hard imagine how one might not have heard of RFID. But before last week's announcement from Applied Digital Solutions that the FDA had approved its VeriChip technology, many hadn't. Since then, it's fair to say that RFID has been attracting the attention of mainstream investors. And with everyone talking about it, you will start to see many articles like this one that scope the RFID field looking for public companies that will benefit from the technology's widespread deployment and increasing number of applications. This CBS MarketWatch article considers Applied Digital Solutions, Zebra, and Symbol, companies whose futures are very closely aligned with RFID. It also makes the important point that RFID would merit investor interest even if its role were confined primarily to retail, as it is now. But given that innovators will find uses for the technology across many sectors, its future is brighter still.

Read the article at CBS MarketWatch
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