|Home||Internet of Things||Aerospace||Apparel||Energy||Defense||Health Care||Logistics||Manufacturing||Retail|
RFID Meets a New Ad Tracking System
Combining RFID with a new revolutionary commercial tracking system could redefine advertising for U.S. marketers.
Aug 17, 2004—This article was originally published by RFID Update.
August 17, 2004—A new advertisement tracking system, dubbed Ad-ID, will allow advertisers to track the U.S.-based delivery of their ads over television and other mediums. The system has been endorsed by top U.S. broadcast networks, advertisers, and trade assocations. In the near term, Ad-ID will help eliminate the problem of mis-served ads. The longer term vision, however, is far more compelling: TV ads targeted at the household level. If this possibility were then complemented by RFID tagging consumer merchandise, an advertiser could, for example, determine if a commercial stimulated a viewer to purchase its product.
Read the article at Reuters
Login and post your comment!
Not a member?
Signup for an account now to access all of the features of RFIDJournal.com!
SEND IT YOUR WAY
RFID JOURNAL EVENTS
ASK THE EXPERTS
Simply enter a question for our experts.
|RFID Journal LIVE!||RFID in Health Care||LIVE! LatAm||LIVE! Brasil||LIVE! Europe||RFID Connect||Virtual Events||RFID Journal Awards||Webinars||Presentations|