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RFID Meets a New Ad Tracking System

Combining RFID with a new revolutionary commercial tracking system could redefine advertising for U.S. marketers.
Aug 17, 2004This article was originally published by RFID Update.

August 17, 2004—A new advertisement tracking system, dubbed Ad-ID, will allow advertisers to track the U.S.-based delivery of their ads over television and other mediums. The system has been endorsed by top U.S. broadcast networks, advertisers, and trade assocations. In the near term, Ad-ID will help eliminate the problem of mis-served ads. The longer term vision, however, is far more compelling: TV ads targeted at the household level. If this possibility were then complemented by RFID tagging consumer merchandise, an advertiser could, for example, determine if a commercial stimulated a viewer to purchase its product.

Read the article at Reuters
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