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SimplyRFID Upgrades Its Service By Upgrading Its Tag

The logistics and security services provider has switched to Avery Dennison AD-224 RFID inlays to increase read range, data storage and security.
By Claire Swedberg
Jul 18, 2008SimplyRFID, a Virginia RFID logistics supplier and provider of an RFID-based security service for the U.S. Department of Defense (DOD), as well as for commercial firms that sell electronics equipment or other high-value products, is offering a new upgraded asset-tracking tag to its customers.

This tag, according to the company, will increase read range beyond that of most UHF Gen 2 tags, as well as add security with a serial number added to each tag and provide memory for data storage. The additional memory and improved read range will help customers employ the passive UHF Gen 2 tags not only to know if a product or asset is in the facility, but also to pinpoint its location and movement within a few feet, and with a higher read rate.


Carl Brown
The DOD is the first customer to use the upgraded tag, which SimplyRFID's president, Carl Brown, says he is currently offering at the same price as his company's previous tag. SimplyRFID's passive Gen 2 Pro-Tags and Nox-1 Asset Tracking tags contain the new Avery Dennison AD-224 RFID inlay, says Wayne Baker, Avery Dennison's product manager, making SimplyRFID one of the first users of the new inlay.

The AD-224 contains NXP Semiconductors' Ucode G2XL or G2XM chip (see NXP Boosts EPC Gen 2 Tag Memory, Performance). The version of the AD-224 SimplyRFID utilizes contains the G2XL chip, with 240 bits of EPC memory, though Brown says he eventually plans to employ the G2XM, which offers an additional 512 bits of user-programmable memory.

According to Brown, SimplyRFID began testing the new AD-224 RFID inlay in April 2008, in the company's office and warehouse. As far as passive Gen 2 RFID technology goes, he says, he found that it was more reliable, offered a longer read range and was more durable than any similar inlays on the market.

Brown claims SimplyRFID's testing found a 40-foot read average, and that his company's tags are now able to read at about 10 to 20 percent greater range than previous tags SimplyRFID offered, or than other Gen 2 tags on the market. Now, Brown indicates, his firm will sell only the new higher-functioning tags, which he says may increase average read rates to about 99 percent (the previous tags averaged a read rate of 97 percent).

SimplyRFID's NOX system includes RFID interrogators that can be embedded in walls, as well as surveillance cameras that can be hidden if so desired by a user. The system thus enables users to track theft or other undesirable behavior on their property (see Companies, Agencies use Clandestine RFID Systems to Catch Thieves).

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