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ROI Is Important—Even When Choosing Events

RFID Journal LIVE! 2008 promises to be a great investment because companies will learn how to use RFID to increase sales or cut costs.
By Mark Roberti
Mar 31, 2008For much of my career, I worked at business and technology magazines that hired young reporters (at low salaries) who knew nothing about business or technology. I used to wonder how these magazines survived when they created little or no value for their readers, other than aggregating press releases. When I launched RFID Journal, it was in the belief that the best way to make money in publishing was to deliver a lot more value to readers than just the cost of a subscription. There's no doubt in my mind that we've done that. Some of our case studies are such good blueprints for deploying RFID, in fact, that they alone are worth far more than $189.

When we first launched RFID Journal LIVE!, it was in the belief that we could deliver a great deal of value over a three-day event by providing the highest quality content, access to the top technology providers and the opportunity to network with peers. Clearly, that vision has proven to be the right one as well.

This year, RFID Journal LIVE! will be our largest in terms of the program and exhibition, and the best attended (see our list of attendees). And I think it will also deliver a greater return on investment for those attending, as well as for exhibitors, than any event we—or anyone has—have done before.

There are several reasons why I say this. First, the program is better than ever. We have more end-user case studies showcasing how companies are using RFID to improve efficiencies. And we've added new preconference seminars aimed at helping those in government agencies and in the auto, airline, chemical, food and health-care industries use RFID to cut costs.

We're also hosting three co-located events: the EPCglobal Joint Action Group meeting, a Sam's Club supplier meeting and IEEE RFID 2008. By hosting these events, attendees can reduce their travel costs and kill two birds with one stone.

What's more, we've expanded the education within our exhibit hall. Alien Technology will host the RFID Momentum Pavilion, showcasing the latest real-world applications. Alien has brought in partners and customers to discuss how RFID is delivering value today.

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