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VeriChip's VeriTrace Platform Sees Sales Boost
The system, which employs implantable tags to identify and track the remains of deceased individuals, is seeing gains in sales as states acquire it for disaster preparedness.
Nov 05, 2007—In the aftermath of Hurricane Katrina—which devastated much of the north-central Gulf Coast in 2005—Gary Hargrove, the coroner of Harrison County in southern Mississippi, used RFID tags to track human bones unearthed after the flooding. Marc Poulshock, VP of implantable and emergency management divisions for RFID solutions provider VeriChip, says Hargrove duct-taped a tag to each bone. According to Poulshock, Hargrove utilized VeriChip's VeriTrace platform, designed to help identify and track the remains of deceased individuals—particularly during large-scale disasters with hundreds or thousands of fatalities.
VeriChip is better known for its VeriMed product, in which embedded tags are used to retrieve a living person's medical history. In its third-quarter financial results, VeriChip reported that its implantable segment, which includes VeriMed and VeriTrace, generated $53,000, primarily through sales of its VeriTrace products. (VeriChip also sells RFID patient-tracking systems for health-care facilities that do not use implantable tags.)
The VeriTrace system garnered interest after being used to help the Federal Emergency Management Agency (FEMA) Disaster Mortuary Operational Response Teams (DMORT) identify and track the remains of those who died as a result of Hurricane Katrina. Since then, the Georgia Bureau of Investigation, the Hawaii Department of Health, the Florida Emergency Mortuary Operations Response System (FEMORS) and the medical examiner's office in the Department of Heath in Erie County, New York, have all purchased the system.
Of these, the Erie County purchase is the largest, involving more than 2,000 VeriChip implantable passive RFID tags, along with three handheld interrogators and three Ricoh Pro G3 digital cameras, to document the remains. The tags operate at 134 kHz and conform to the ISO 11784 and 11785 standards.
"Different states have different organizations that handle disaster preparedness functions," says Poulshock, explaining why VeriTrace purchases have been made from a variety of state organizations. They are also variously funded, he adds. The Georgia Bureau of Investigations acquired the VeriTrace product as part of a government emergency preparedness grant, for instance, while Hawaii used funds secured to prepare for a pandemic flu outbreak.
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