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Ford World Rally Team Uses RFID-Enabled DVDs for VIP Tickets

At the racecourse, an embedded passive tag allows access to the arena and a special VIP area; at home, fans can use the rectangular DVD to watch a presentation about the race team and its members.
By Claire Swedberg
Oct 26, 2007RFID-based ticketing solutions company Eventixx is providing the Ford World Rally Team with RFID-enabled DVDs that act as tickets for its VIP visitors to attend races in Trier, Germany. The RFID tag embedded in each ticket-shaped disc allows its holder to access the arena and a special VIP area. Then, after the races, the user can take the disc home and use it to view a multimedia presentation, including video and text about the race team and its members.

The solution is the first in a series of applications Eventixx and German CD and DVD replicator CDA Datentraeger intend to market, in conjunction with partners that includes Brooks Automation. CDA Datentraeger is creating the discs in a variety of shapes, with embedded UPM Raflatac RFID tags. Brooks Automation manufactures the race team's RFID interrogators, used to capture data from the discs and thereby allow entrance for VIP guests. Stora Enso Digital Solutions is providing its digitally printed Discbox Slider packaging, a type of cardboard DVD sleeve.

Andreas Setz
The Eventixx discs the Ford World Rally Team is using are rectangular, with a hole in the center to fit DVD players. Each ticket consists of two 0.6 mm-thick discs glued together—one optically encoded with the multimedia presentation, the other imprinted with text. The ring-shaped passive 13.56 MHz RFID tag is placed between the discs, making it difficult to remove. The tag, which complies with the ISO 15693 standard, has 25 kilobytes of memory.

VIP guests were invited to the annual August Ford World Rally races in advance. Upon arrival, says Nick Janssen, CDA Datentraeger's international sales director, each guest picked up their ticket-shaped disc, on the front of which Eventixx had printed that person's name and seat number.

"Up to that point, nobody saw a DVD in rectangular ticket format with an integrated RFID chip which can be used in every customary DVD player prior, during and also after the event has been over," says Andreas Setz, the event manager at Eventixx. Before the event, Eventixx encoded each ticket's RFID tag with the individual's name and accessibility information.

When the user takes the ticket to a specific section of the event, staff members carrying handheld readers scan the ticket within a few centimeters and determine whether that guest can enter that area. Upon returning home, the user can then watch the DVD, which includes video footage of races and other promotional material about Ford World Rally events.

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