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Don't Ignore the Benefits of RFID
Some companies tagging goods to meet RFID mandates are missing an opportunity to cut costs and increase sales.
Aug 06, 2007—"We're doing the minimum, and we will continue to do the minimum." That's what I was told recently by an executive at a company that has been required to use radio frequency identification on products shipped to one of its largest customers. This executive, who requested anonymity, said his company is not using the data provided by its customer and doesn't see any benefit to RFID whatsoever.
I know the attitude of this person and his company is not unique—and I find it totally befuddling. RFID has become a cost with little or no benefit to this company, yet many other companies are achieving benefits by using the RFID data provided by retailers. Why wouldn't you want to join them?
Companies looking to offset the cost of tagging goods and potentially achieve a return on their RFID investment can learn how other companies use Electronic Product Code technology to achieve real business benefits at EPC Connection 2007, a Chicago-based conference and exhibition we are producing with EPCglobal North America on Oct. 2-4. It's interesting to note that some companies that adopted RFID were not required to do so. Here's a sampling of the companies that will present case studies—you can view the complete EPC Connection agenda online:
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