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OATSystems Launches Solutions for Tracking In-Store Product Promotions
Kimberly-Clark is the first CPG company to use the OAT Mobile Tag system and Real-Time Promotion Execution software.
Mar 21, 2007—RFID system provider OATSystems has released a real-time tracking system for in-store product promotions, designed to alert consumer packaged goods (CPG) providers immediately if a promotion is not placed on the retail floor at the appointed time. Health and hygiene product maker Kimberly-Clark is the first CPG company to use OAT's Real-Time Promotion Execution (RPE) software and Mobile Tag system.
OATSystems' Mobile Tag consists of software for managing the tagging and encoding process, as well as exchanging data between a firm's remote facilities and corporate headquarters. It also incorporates ADASA's Mobile Tagging Station, which consists of ADASA's PAD3500 mobile RFID tag encoder, which can be worn on a belt and used to commission Gen 2 RFID tags; a laptop computer running OAT software; and a Motorola handheld interrogator able to read both RFID tags and bar-code labels.
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