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Protecting Consumer Privacy
An article in BusinessWeek about new video surveillance systems shows the focus should be on business practices, not technology.
Sep 11, 2006—BusinessWeek recently ran a fascinating article on retail surveillance systems and the enhancements being made to counter organized shoplifting gangs (see Attention, Shoplifters. The article raises some poignant questions about privacy and, indirectly, about the concerns some privacy advocates have about radio frequency identification.
The article says retailers are being beset by gangs of professional shoplifters who snatch large numbers of items and resell them at a discount. As a result, the average loss per shoplifting incident rose to $855 last year, up from $265 in 2003, with theft now costing U.S. retailers $30 billion annually. Retailers are fighting back with new high-tech tools, including smarter video cameras and RF-based systems.
This raises some interesting privacy questions. Stores clearly have the right—even a fiduciary duty—to try to reduce shoplifting and employee theft. But how far should they go in terms of using technology to examine the behavior of customers? And how far should they—can they—go in terms of informing customers of what they are doing? (You want to tell your customers they are being watched without tipping off the thieves.) It's one thing for consumers to be watched by the six million video surveillance cameras BusinessWeek says U.S. retailers have installed. It's another to know that software is being used to analyze behavior and, perhaps, to remember faces.
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