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Explaining IoT Processes to the Everyday Consumer

The Internet of Things is a relatively new concept, so educating needs to be one of your primary tasks.
By Mostafa Elbermawy
May 31, 2018

The Internet of Things (IoT) is a complex, futuristic concept. While some people choose to embrace this technology and what it can do, many are still skeptical of all the modern lingo and all the talk about the IoT's capabilities.

At the core, IoT revolves around big data. With all the horror stories circulating about cyberattacks, combined with the recent Facebook-Cambridge Analytica scandal, people are becoming increasingly wary of big data and artificial intelligence (AI) as a whole.

From an insider's perspective, all the jargon and tech talk is simply the way of life. But for the everyday consumer, it can certainly be intimidating. That said, IoT businesses need to be able to explain their processes to customers without confusing them or scaring them away. Here are some tips to help.

Show Real-Life Applications
Laying out the actual process of the IoT is tough. In some cases, trying to explain the concept that everyday tools and services can connect with each other, harvest data based on consumption habits, and essentially manipulate everyday life can sound like the premise for a science-fiction horror film.

So, when you are explaining how the IoT works, especially to newcomers who know very little about it, you need to use plenty of real-life applications to illustrate your points. For example, if you are trying to convey how the device collects data, you could reference Ralph Lauren's Polo Tech Shirt.

Watch a YouTube video about the Polo Tech Shirt.
This shirt is designed to record biometric readings from athletes, such as activity levels, heart rate, breathing patterns, calories burned, etc. The goal of this IoT product is to learn about an athlete's body and help him or her deliver the best possible performance. In what is perhaps a more widespread example, self-driving cars are IoT devices that have constant access to changing map and traffic databases to determine the best routes to destinations.

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