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Pinnpoint, Smartrac Team Up With Lexmark for RFID Printing

The resultant on-demand printing solutions allow shippers to automatically view the status of returned goods via RFID tag reads, enabling the growing reverse logistics model for online shopping.
By Claire Swedberg

One of the Pinnpoint forms consists of a packing list on one side, and the return shipping label on the reverse side. The label is folded in half, and is then inserted into a plastic pouch for return to the shipper. That means users can select the item they want to keep from those that have been shipped, then simply affix the RFID-enabled return label, in its sleeve, to the box and return the other unwanted items. Logistics companies and other businesses are also using the system to print pallet labels that can be attached to a pallet in order to track the location of the products on that pallet.

With regard to WIP, Steely says, the labels are being printed to follow a product as it is assembled, moving through a series of stations or assembly areas where each manufacturing step is accomplished. The label could be attached to a tote in which a product is being transported, so that the label will travel with the product until assembly is completed. The tote can then be reused with a new product and label.

John Linton
Pinnpoint's RFID labels include either Smartrac's Shortdipole or Dogbone tags. "Additionally," Mobayen says, "the Lexmark device can print and encode our On-Metal Tag, providing Smartrac and its customers with a major, unique value proposition and a significant market advantage."

"Customers can install a laser printer that can easily print labels and forms on demand, on both sides and in color," Mobayen says, "while encoding Smartrac RAIN RFID tags that are a perfect match due to their size and cost." In that way, he explains, "customized shipping labels with an encoded return label can now be produced at a very reasonable price."

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