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Pinnpoint, Smartrac Team Up With Lexmark for RFID Printing
The resultant on-demand printing solutions allow shippers to automatically view the status of returned goods via RFID tag reads, enabling the growing reverse logistics model for online shopping.
Jun 08, 2018—
Laser printer manufacturer Lexmark has expanded its RFID tag encoding and printing system, and is partnering with companies such as Pinnpoint using Smartrac inlays, as well as its Print, Ship & RFID Return solution. The expansion is part of Lexmark's effort to provide a variety of solutions for what it calls a growing number of potential clients seeking solutions for logistics, as well as work-in-progress (WIP).
Pinnpoint provides forms and labels for use in the new RFID-enabled printer, as well as offering a full solution that includes software and integration services. The labels, typically sheets measuring 8.5 inches by 11 inches, with embedded RFID tags, are designed to be affixed to cartons, pallets, shipping containers or goods being shipped to a customer, or to be packed loose with a product during assembly. Lexmark printers can also support forms from 4 inches by 6 inches up to 8.5 inches by 14 inches, which Pinnpoint can also accommodate.
The most notable trend is reverse logistics. Brands, logistics providers and retailers are increasingly contending with the return of shipped goods, especially as sales models change. In many cases, Linton says, companies ship multiple product options to customers, such as several sizes or styles of a product. The customer can then make a selection and ship the other products back.
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