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RFID News Roundup
Janam Technologies releases rugged smartphone with RFID, NFC capabilities ••• Quuppa launches tag module for indoor positioning ••• Cypress Semiconductor offers software suite to accelerate IoT product designs ••• CenTrak intros hybrid ultrasound-Gen2IR IoT location and sensing solution ••• Sonitor Technologies announces ultrasound-based indoor positioning platform for smartphones, mobile devices ••• Silicon Labs provides battery-operated Wi-Fi devices for Internet of Things ••• Avery Dennison RBIS to offer panel discussion on brand protection, connected products.
Avery Dennison RBIS to Offer Panel Discussion on Brand Protection, Connected Products
With the global trade in counterfeit goods worth an estimated half a trillion dollars a year, Avery Dennison Retail Branding and Information Solutions (RBIS), a provider of apparel and footwear branding, labelling and RFID solutions, is providing technologies such as RFID and Near Field Communication (NFC) to authenticate products.
At this year's South by Southwest conference, Julie Vargas, Avery Dennison RBIS's director of digital solutions and brand protection, along with Graham Wetzbarger, The RealReal's chief authenticator, will lead a panel discussion titled "Faux Real: Brand Protection and Connected Products." The panel will take place this Friday at the Four Seasons Hotel, located in Austin, Texas.
The discussion will explore the current grey market and counterfeiting landscape, showcase new trends in both physical and digital authentication, and explore the future of brand protection through smart solutions. Attendees will have the opportunity to personalize totes with a variety of external embellishments, such as woven patches and HD heat transfers, designed by Avery Dennison. The custom totes unlock an AR experience by ARILYN, with QR codes linking users to a study on digital emotional intelligence.
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