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RFID as a Strategic Tool
The technology can do a lot more than tell you where your parts containers are located, yet most companies are not taking full advantage of it.
Even these two examples, which few companies have fully implemented, are the tip of the iceberg. RFID allows companies to collect a wealth of data that will allow them to make smarter decisions that further improve their bottom line.
The high-end retailer, for example, might use data about which items were tried on in the fitting room but not purchased to make changes to the cut or fit of a dress. They might use data about where items were picked up in stores to optimize store configurations. And they might compare local demographic data and sales of particular items in stores against other stores, to optimize their products for different customer sets.
The low-cost manufacturer could tag items on various assembly lines producing the same product and compare the amount of time it takes workers at each station to complete a task. That data could then be used to retrain a worker not performing a task quickly enough, or move that employee to a different task to which he or she is better suited. Workers might also be paid extra for assembling pallets of different goods more accurately and more quickly.
The point here is that RFID is like Harry Potter's wand—it does a lot of different things, many of which seem magical (since radio waves are invisible). I will be presenting a complete preconference seminar on Apr. 10 at next month's RFID Journal LIVE! 2018 conference and exhibition, titled "RFID Strategy and Best Practices." During the sessions, I will explain where adoption is today, how to take a strategic approach to adopting RFID, how to develop a step-by-step deployment plan that encompasses that strategic approach and how to manage change.
Much of what I will be presenting has been learned from Airbus, Macy's, Marks & Spencer and other companies that view RFID as a strategic tool. If your firm wants to learn how to use RFID to enhance its competitive advantage and improve its bottom line, join me for this unique seminar. I can't promise you that you'll be able to ward off Dementors or even open locked doors with the Alohomora spell, but I guarantee you'll come away with a clearer idea of how to use RFID in ways that enrich you business.
Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog or the Editor's Note archive.
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