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By Rich Handley

RAIN RFID Alliance Announces Retail Brands Worldwide Adopting RFID

The RAIN RFID Alliance has announced that passive ultrahigh-frequency (UHF) RFID technology based on the GS1 and ISO standards has been adopted by many of the world's leading retailers to improve inventory management. More than 100 retailers and brands have publicly acknowledged their adoption of the technology, the Alliance reports, including 7-Eleven, Zara, Burberry, C&A, Decathlon, H&M, La Chapelle, lululemon, Macy's, Marks & Spencer, Target and TESCO.

According to the RAIN RFID Alliance, data presented at RFID Journal's recent RFID in Retail and Apparel 2017 conference and exhibition demonstrates that adoption of RFID technology has accelerated throughout the retail apparel industry, both in-store and in the supply chain. Recent market research indicates that some 8.5 billion passive RFID tags will be used on apparel items in 2018.

"Successful RAIN RFID implementations increase visibility across supply chains globally, helping industry to keep pace with changing consumer and trading partner needs. This ensures that the right product is in the right place at the right time, regardless of the path to purchase," said Robert Beideman, GS1's senior VP of solutions and innovation, in a prepared statement. "Together with the RAIN RFID Alliance, GS1 is driving adoption and working to ensure relevance of the technology to solving important business challenges, today and tomorrow."

"The complex nature of retail inventory management, and the necessity of today's omnichannel retail approach, means that retailers are perfectly positioned to leverage the full benefit of RAIN RFID technology," said Steve Halliday, the RAIN RFID Alliance's president, in the prepared statement. "The retailers who are deploying RAIN RFID realize that they can see significant improvements in sales and profit margins, thanks to inventory accuracy up to 98 percent and 50 percent reduction in out-of-stocks."

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