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RFID Moura Invests in Fostering Youth Interest in Technology

Concerned about the lack of high-level labor in developed markets such as the United States, the company seeks to attract the interest of young people.
By Edson Perin

Additional construction will be carried out at a later date, Moura says, noting that half of the financial resources for the new headquarters came from the coffers of Moura Informática, while the rest were obtained via a bank loan, without government support. "We are preserving nature and we are going to promote sustainable initiatives," he states. "Parking, for example, will have cables to recharge hybrid car batteries. We have been visiting overseas companies to bring innovative ideas."

The work area also involves leisure and food. A large kitchen is being built to allow employees to feed themselves. "In the old building," Moura explains, "we already have a kitchen. It's much better to make food for the group, because people end up eating better, and in a balanced way."

The site of RFID Moura's future facility in Araraquara
JN Moura Informática was launched 25 years ago as a software house to develop systems for commercial automation. These days, it serves more than 3,000 clients throughout Brazil, with a focus on updating companies' commercial management and fiscal apparatus.

The firm offers management tools through ten divisions specializing in vertical markets. These include PetMoura, for pet shops and veterinary clinics; PostoMoura, for fuel stations; FarMoura, for pharmacies and drugstores; MagazineMoura, for retail clothing and footwear stores; OSMoura, for establishments that use service orders; Menu Moura, for restaurants, bars and snack bars; SisMoura, for retail stores in general; AgroMoura, for farm management; CottonMoura¸ for organizing the management of cotton; and RequestMoura, for product distributors.

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