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Shoe Shop Doubles Sales via RFID

After a year of operation, Sapati has achieved a 100 percent increase in its sales, thanks to the use of radio frequency identification and other technologies to improve the customer experience.
By Edson Perin

Another upward trend is omnichannel retailing—which, according to Kichel, has turned into a fever. "We have about 40 customers selling in physical stores jointly with e-commerce and e-market places," he says. "Several of these companies are looking for RFID to control inventory, because it is the only technology that allows 100 percent integration between the channels."

Sapati is a laboratory used to test new technologies created by SetaDigital before they become available on the market. All sales profit is reinvested into the project. Sapati alleviates the problem of customers not knowing what they want, Kichel says, since they do not understand technology.

A customer first touches a shoe to the RFID reader, then writes the product to the card, which functions as a virtual shopping cart.
"With the store," Kichel explains, "we were able to assess the industry's pain, develop tools, and test and market a mature solution, ready to address bottlenecks." He adds that the company invests $1 million in innovation annually.

SetaDigital is investing 1.5 million Brazilian real ($462,000) to expand its service to Latin American countries such as Peru, Chile, Mexico and Argentina—and, later, to the United States. In these regions, according to Kichel, there are only generic software products that do not serve the end-to-end industry. The United States, he notes, has the highest per capita consumption of footwear in the world.

Created with the mission of developing and providing software and services for footwear retailers, and of contributing to the success of its customers, SetaDigital has been in the market for 10 years. The company serves more than 1,000 stores throughout Brazil.

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