Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

Paper Company Brings Intelligence to Packaging

Several consumer-brand businesses are testing RFID and NFC versions of Stora Enso's Intelligent Packaging solution that includes RFID-enabled packages and readers, as well as software and apps to manage read data.
By Claire Swedberg

By attaching the tag to the interior packaging, the company can ensure that customers do not simply read the tags with their phones in the store without completing a purchase. Tapping the NFC tag also enables consumers to access use instructions for the product. The tags are integrated into packaging during the converting process.

"We have a full 360 [degree] offering from design of the tag" Salmi says, to testing, installation and integration. "We provide support all the way to app development." Research and development are being carried out at the company's Packperformance Center in Tampere, with a dedicated packaging innovation center for customer collaboration in Helsinkis. In the future, the firm expects the system to be deployed by customers throughout Europe or globally.

The solution is further enabled by the shrinking cost of RFID tags, according to Salmi. "The technology continues to evolve," he states, "and the costs are coming down." This, Salmi reports, makes RFID solution at the item level more affordable.

Login and post your comment!

Not a member?

Signup for an account now to access all of the features of RFIDJournal.com!

PREMIUM CONTENT
Case Studies Features Best Practices How-Tos
RFID JOURNAL EVENTS
Live Events Virtual Events Webinars
ASK THE EXPERTS
Simply enter a question for our experts.
TAKE THE POLL
JOIN THE CONVERSATION ON TWITTER
Loading
RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations