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UWB Technology Proves Mythological for Icelandic Museum

Snorrastofa Reykholt is providing guests with a system from Locatify that identifies their exact locations in the museum within 20 centimeters and feeds them information based on that data.
By Claire Swedberg
Dec 13, 2017

The Snorrastofa Reykholt history museum has been using a hybrid GPS and ultra-wideband (UWB) active radio frequency identification system to provide a location-based audio guide for each visitor to automatically access content specific to his or her exact location, including in front of a given exhibit. Several companies in Europe, as well as in the United States, are now in discussions with Icelandic software company Locatify to use UWB technology at their own museums or music exhibits to provide fast, precise, location-based information.

Snorrastofa is a medieval history cultural center named after Snorri Sturluson, an Icelandic historian, poet and politician. Among other accomplishments, Snorri authored a book hypothesizing how gods result, over time, from the tales told of dead war leaders. The museum, located in his ancient homestead, offers information about Snorri, as well as some of Iceland's history, including the mythological gods that drove soldiers to battle. The center also provides history regarding Icelandic literature, crafts and culture. It has been using the GPS data with the associated app for guests, but more recently tested the UWB version of the solution for more precise location indoors.

Locatify UWB-powered museum guide demo (MuseumNEXT Conference, Rotterdam, June 2017)
Locatify was founded in 2009 to provide location-based apps. Initially, its solutions leveraged beacon-based Bluetooth Low Energy (BLE) and GPS to identify a person's general vicinity based on his or her phone location, and to then forward relevant data accordingly.

The company has been providing its apps for such companies as retailers, special events managers, tourism businesses and museums (see Fire, Ice and Beacons Converge at Eldheimar Museum). The firm's content-management system enables its customers to develop apps for wayfinding, tourist guides or games. The BLE-based systems employ beacons provided by Kontact.io.

Marketing material from the Rotterdam Conference

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