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Loewe Pilots Real-time Location System for Luxury Apparel, Accessories

The IoT solution from CXignited enables the Spanish fashion brand to automatically manage inventory, enabling associates to provide fast access to the latest collection of products.
By Claire Swedberg

The CXignited system, known as ShopCX In-store, uses RFID- and BLE-enabled sensors to identify the location and status of each tagged item within a store or other space. The ShopCX sensors can not only read RFID tags, but also communicate with other devices via BLE and Eddystone, explains Luc Bellissard, CXignited's CTO, thereby enabling mobile phones to become part of a wireless network within the area. It employs the company's Real-time Local Positioning System (RLPS) technology to identify an item's location within a particular zone.

The sensors can capture data from RFID-tagged items and then forward that data, as well as receive transmissions from a base station installed in the ceiling or at another location. The base station, in turn, is connected to the cloud-based server.

Products arrive at Casa Loewe with EPC UHF RFID tags attached to them. Each tag ID is linked to a specific product's stock-keeping unit (SKU) in the software, so that the product can be uniquely identified. When goods are received, staff members simply bring the boxed items into the store, and each product's tag is captured by ShopCX sensors deployed around the area, on ceilings or in other discreet locations. The software automatically updates the inventory list, and store managers or personnel can view that data on a dashboard in the software, enabling them to identify what has been received and is thus available for sale.

As items are unpacked from boxes and placed at the store front, the sensors deployed around the store continue to capture the tag IDs and update each item's location. Staff members can use the technology to ensure that shelves are replenished as needed. For instance, if the number of products on a given shelf reaches a minimally acceptable level, the dashboard in the software can display an alert so that store personnel can move merchandise to the store front or order products from the warehouse.

The solution also includes several apps that can assist the sales staff with inventory management, as well as with customer service.

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