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Loewe Pilots Real-time Location System for Luxury Apparel, Accessories

The IoT solution from CXignited enables the Spanish fashion brand to automatically manage inventory, enabling associates to provide fast access to the latest collection of products.
By Claire Swedberg
Jun 07, 2017

Spanish luxury fashion brand Loewe is piloting a radio frequency identification and Bluetooth Low Energy (BLE)-based solution at its new flagship store in Madrid. The system identifies the location of merchandise in real time, and thereby ensures that products are restocked efficiently and accurately, as needed.

The technology is provided by CXignited, based in Paris and New York City, which was previously known as Tagsys RFID. In 2016 Tagsys RFID rebranded its solution with an Internet of Things focus that incorporates not only RFID, but other wireless technologies as well, such as BLE.

CXignited's Luc Bellissard
Casa Loewe is the Spanish luxury brand's new three-story flagship store. The store, which employs approximately 30 workers, is designed to be reminiscent of a fashion collector's apartment, surrounded by Spanish art and materials such as Valencian clay floors. At the same time, the company reports, the store sells the latest in fashion apparel and accessories, and strives to make the products easy to access for shoppers in the physical store, as well as online.

The company sought an automated sensor-based system that would provide inventory visibility and analytics by digitizing the sales floor. The solution, consisting of RFID and BLE sensors, as well as gateways to capture and manage sensor data, and cloud-based software, enables the company to know where its products are located—whether in the back room or at the store front, as well as in two warehouses.

The new store faces numerous challenges related to managing stock levels within its space in Madrid, explains Marcelo Baltzer Foucher, Loewe's CIO and logistics director. "We have daily receptions [product deliveries] and seven-days-a-week operation," he states.

The store has limited back-room storage space, Foucher says, and many products move directly to the sales floor. In addition, frequent changes in merchandise based on new fashion collection launchings make inventory management complex. "It is a dynamic environment where we receive and interact with around 2,000 clients a week," he says. "In the new building, our stock area was dramatically reduced, so having real-time stock availability was key for assortment planning and replenishment,"

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