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Beacons Come to Market in Brazil

Bluetooth Low Energy technology, developed by Taggen in partnership with CPqD, is providing national support for the Internet of Things throughout the nation.
By Edson Perin
Apr 03, 2017

A partnership between Taggen, a company specializing in Internet of Things projects and solutions, has formed a partnership with the EMBRAPII unit of CPqD, a research institution focused on innovation based on information and communication technology. This has resulted in the development of the first beacon entirely designed and manufactured in Brazil.

When first announced, what would become the current Taggen Beacon aroused great interest since it offered numerous differences from existing beacons available on the international market. The Taggen Beacon has since been received with enthusiasm by the Brazilian market.

The Taggen Beacon, developed entirely in Brazil
The Taggen Beacon is a small device that emits signals via Bluetooth Low Energy (BLE) technology, which can be captured by any Bluetooth-enabled device, such as smartphones, tablets and notebooks. The beacon works with industry standards created by Apple (Apple iBeacon) and Google (EddyStone), ensuring compatibility with international applications.

Until now, there were only imported beacons on the market that could not be used in Brazil without Anatel certification. For manufacturing, the company reports, the Taggen Beacon offers a competitive and certified alternative that allows for a wide range of innovative business applications.

"CPqD has been acting strongly through various initiatives in the development of technologies related to the Internet of Things concept," says Alberto Pacifico, CPqD's device and sensor development manager. The beacon is an enabling technology for the IoT concept, allowing the exchange of information among diverse objects, he says, adding, "Communication with smartphones, for example, opens the possibility of numerous applications for this technology."

Since the Taggen Beacon can be detected by any smartphone, apps can offer endless services, the company indicates. These include promotional announcements, delivery of instant messaging, instant promotions, locating individuals and objects, indoor and outdoor navigation, traceability and more.

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