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The Value of Attending RFID Journal LIVE!
The benefits for companies considering investing in an RFID system are much bigger than most businesses realize.
Mar 06, 2017—
I was speaking with the manager of a production facility about a possible use of radio frequency identification at his plant. I told him that RFID could absolutely do what he wanted to do, but that he would need to select the right tag for his product. I asked him if he planned to attend our RFID Journal LIVE! 2017 conference, and he responded, "I want to go, but my boss thinks we can save the travel money by just doing research online."
That's terribly short-sighted. There's a lot of great information online. I know, because RFID Journal publishes a ton of useful material. Our articles always try to quote the end user of a deployment in order to get an objective view of a deployment we are writing about. But RFID Journal LIVE! is different—it is three days of intense education.
The exhibit floor also consistently delivers unexpected value. If you watch the video on our About RFID Journal LIVE! 2017 page, you will find a consistent theme among the attendees interviewed: they were surprised by the number of solutions being exhibited, and by the variety of solutions.
Many people attend LIVE! and discover products in the exhibit hall that they didn't know existed—products that perfectly meet their needs. I've been covering RFID every day for the past 15 years, and each year I discover something new in the exhibit hall that I wasn't aware of, something that is being released at the event or something about which, for whatever reason, we just never wrote.
I'm very proud of the quality of the articles we publish, and I think they deliver a lot of value, but if you are considering using RFID to solve a business problem or improve your operations, there is no substitute for immersing yourself in the world of RFID at our LIVE! events. A wealth of knowledge is shared with attendees, and there is a certain amount of serendipity—the unexpected opens your eyes to new possibilities.
I believe that the time and money of attending an event like this will easily deliver a return on investment, because you will wind up with a better, less expensive solution and probably avoid some costly missteps. I hope to see you at the event, taking place in Phoenix on May 9-11.
Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.
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