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Arvind Uses RFID to Smarten Up Arrow Dress Shirt
The textile company's garment has an NFC tag embedded in its left cuff, enabling a wearer to share his business card and social-media pages with others, as well as launch a music playlist.
Jan 30, 2017—
Thanks to Near Field Communication (NFC) technology, men's dress shirts have become RFID-enabled in India. Produced by Indian textile manufacturer Arvind, the Arrow Smart Shirt contains an NFC tag embedded in its left cuff.
After installing the Arrow Smart Shirt app on an Android smartphone, a wearer can swipe his phone over his left cuff to configure the app so that other users can then access his business card, LinkedIn profile or Facebook page, merely by swiping their NFC-enabled phones over the tag on the cuff. This, the company reports, improves the speed with which information can be shared at meetings and events, such as conferences or conventions. The app can also be configured to launch a music playlist.
The company decided to use NFC technology due to its compatibility with Android smartphones, which are currently in wide use in India and throughout the world. In addition, Arvind was pleased with the outcome of an earlier experiment in which it used NFC technology to distribute e-catalogs in stores. The tag embedded in the shirt contains the NTAG216 chip, manufactured by NXP Semiconductors. To indicate the tag's placement on the shirt, Arvind sewed a small reflective label onto its left cuff.
The Arrow Smart Shirt software and the app, which were developed by a third party, were thoroughly tested to guarantee that they would work in a wide range of use-case scenarios. In addition, the shirt itself underwent testing at an external laboratory to ensure that the embedded tag could withstand washing, either by hand or by machine.
Arvind released the Arrow Smart Shirt this past August. Retailing at 2,999 Indian rupees (US$44), it is similar in cost to the conventional dress shirts available in India, making it a competitively priced investment for the average businessman.
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