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The Internet of Things: A Four-Lens Perspective
To succeed, your IoT strategy must focus not just on the technology, but also on the users and the business case.
Feb 26, 2017—
The Internet of Things has been a buzzword in the technology community for years. The phrase has become something of a catch-all for any and all new technologies that leverage connectivity to either streamline or improve a wide range of functions in our day-to-day lives. Until now, the conversation surrounding the IoT has largely positioned these technologies in the future tense. However, as interconnected devices are starting to proliferate, the IoT is becoming much more of a present reality.
• The market: From the very beginning, there needs to be a proven market for the IoT device before the additional lenses can fall into step.
• The machine: The IoT device needs to work from a technology platform. This platform involves the application that controls data flow, as well as the interconnections between the device, the user and the data center in which this information will be delivered, processed and analyzed.
• The human: The user who will engage with the IoT technology also needs to be considered. This entails having a strong understanding of who the user is, while also keeping his or her data security top-of-mind at all times.
• The product: In order to truly deliver value, the device needs to be designed so that it's fully integrated with the user and the underlying platform.
By marrying these lenses, companies can have a comprehensive view into the IoT that can help inform their strategy. The issue, however, is that many businesses lack the capacity or resources to bring these four lenses together, and they face overarching challenges in establishing strategy, digitization, security and the network.
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