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Waze to Deploy Bluvision's Directional-Beam Beacons
Google's social navigation service will employ Bluvision's new BEEKS Plus LR beacons, which offer a longer range and battery life, to pinpoint the locations of Waze users as they drive through tunnels and under bridges.
That specific location information, based on the tablet's or phone's position in relation to the beacon, can be useful for a variety of use cases. For instance, in a store's doorway, the beacon can transmit a directional signal to the inside of the store, so that a mobile phone app can determine whether that phone is outside or inside the premises.
The BEEKS Plus LR beacon could be used by companies that require long-range transmission only in certain situations. For instance, at a store with coolers for temperature-sensitive food, a retailer could opt to install a version of the beacon with built-in sensors that measure temperature, foot traffic or cooler health, transmitting sensor data in a single direction at a long range. An employee of a consumer brand whose products are in that cooler could then pass a store, even while in a vehicle, and capture the sensor data without having to enter and physically check that sensor's readings. "From a workflow perspective," Sailer says, "that is much more efficient."
The BEEKS Plus LR beacon will also be able to function as a data logger, with 512 kilobytes of optional flash memory for recording temperature and environmental measurements for up to six months.
In addition, Bluvision is releasing industrial beacons and a new gateway. Both use Power-over-Ethernet and are designed to transmit beacon information to the cloud at low cost, by being easy to install, similarly to the BEEKS Plus LR. However, the company notes, they are built with ruggedized housing.
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