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Thinfilm, Sarine partner to create NFC-enabled digital identities for diamonds ••• Invengo Technologies opens new facility in France ••• Global Tag intros Raptory RFID on-metal tag ••• Estimote launches 'video beacon' ••• Aspire fertility clinics adopt RFID ••• U.S. Army solicits information for parachute-tracking system.
Sep 15, 2016—
Thinfilm, Sarine Partner to Create NFC-enabled Digital Identities for Diamonds
Thinfilm, a provider of printed Near Field Communication (NFC) tags and smart systems, has announced that it is working with Sarine Technologies, which specializes in the advancement of technology for the manufacture and marketing of diamonds and other precious gemstones, to integrate Thinfilm's NFC SpeedTap tags in the Sarine Profile sales and consumer support system.
Sarine Profile is a collection of modules designed to deliver tools and information to retailers and consumers, including images and details about each diamond's measurements and grading. For jewelers, Thinfilm explains, the system provides an interactive digital sales tool that helps eliminate stumbling blocks in the sales process and improve conversion rates. For consumers, the company adds, it can be used to tell each diamond's story in real time, support buying decisions with scientific accuracy, and provide digital proof of lineage and ownership.
SpeedTap tags are part of Thinfilm's OpenSense product line—thin, flexible labels that can both detect a product's "factory sealed" and "opened" states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone. The NFC chip used in the SpeedTap tag is manufactured using a printing process. The tags were initially designed for use in authenticating a bottle's contents or to indicate (when the tag is read) if its seal has been broken (see Thinfilm Launches OpenSense Printed NFC Sensor Label for Bottles). The SpeedTap tag operates at 13.56 MHz and complies with a subset of the ISO 14443 Type A RFID standard for compatibility with fixed and mobile NFC RFID readers (such as NFC-enabled smartphones to industrial RFID readers). The tag contains 128 bits of read-only memory (roadmap to 256 bits) and supports popular data structures, such as 96-bit GS1 EPC. Measuring less than 300 micrometers (0.01 inch) in thickness, the SpeedTap can be integrated with a product's packaging or label.
Sarine is demonstrating the SpeedTap tag affixed to a diamond's paper-based profile so it can automatically be linked to an identical digital version via the tap of a smartphone. The experience is enhanced with Sarine's custom app, Thinfilm reports, and is supported by a cloud-based platform that enables content management, analytics and reporting. Discussions are also under way to expand the deployment and affix SpeedTap tags to finished rings as a replacement for traditional hangtags. An initial pilot is expected to take place next year.
"In cooperating with Thinfilm, Sarine is leveraging world-leading NFC technology to advance the performance of Sarine Profile in real time, in jewelry retail settings," said Uzi Levami, Sarine Technologies' CEO, in a prepared statement. "The implementation of SpeedTap tags with the Sarine Profile system enables retailers and consumers to enjoy the benefits of instant, automatic scanning of the powerful story of the diamond. The NFC tagging capability places Sarine Profile diamond information as close as possible to the customer and the sales presentation."
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