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Liverpool John Moores University Adopts Beacons to Provide Wayfinding, Discounts, Alerts

The school is deploying an app-based solution from Mando that delivers location-based content to students as they move around campus.
By Claire Swedberg
Aug 31, 2016

Starting this September, Liverpool John Moores University will begin employing Bluetooth Low Energy (BLE) beacons in conjunction with a smartphone app to help students access discounts or coupons in stores or cafeterias, as well as for wayfinding and alerting. The technology is provided by Liverpool-based creative digital agency Mando.

The deployment follows a pilot that was held during the spring. During the pilot, students used the beacon-based system to receive discounts at a cafeteria that had recently been refurbished and was reopened for business.

When a student's phone comes within range of a beacon, the LJMYou app displays special offers for food or drink items, or other location-based information.
The school's goal, in undertaking the pilot, was to determine whether students could better engage with catering outlets if beacon technology were made available, and whether there was sufficient interest to warrant installing such technology for other retail purposes, according to Mandy Phillips, LJMU's head of corporate business change initiatives.

Phillips says the university would like to use the technology not only to drive retail engagement, but also to enable better management of food, by drawing customers in for specific foods or beverages that the cafeteria needs to sell before they must be discarded.

The pilot—which was conducted from Mar. 17 to June 24 of this year—consisted of four Estimote beacons installed inside and outside of one of the school's buildings, according to Gary Pretty, Mando's technical strategist. The four beacons, he says, were located in the foyer outside the cafeteria, outside the building and inside the cafeteria itself.

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