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SMARTRAC introduces ready-to-use animal ID implanting kit ••• HID Global releases TapMark surface-mount transponders ••• Sionic Mobile adds iBeacons to loyalty app ••• CSL completes management buyout, adds Seveco as strategic investor ••• Impinj to issue 4.6 million shares of common stock in IPO bid ••• Estimote announces proximity beacons with programmable NFC functionality.
Sionic Mobile Adds iBeacons to Loyalty App
Sionic Mobile, which operates a merchant exchange that provides low-cost payment applications bundled with mobile marketing and customer loyalty apps to businesses, as well as instant rewards to consumers at checkout, has announced the addition of complimentary Apple iBeacon-compatible beacons to its ION Loyalty small-business merchants app. The app has been enhanced to monitor the iBeacon with little or no impact on the mobile device battery, and the company reports that during the coming weeks, its consumer app, known as ION Rewards, along with partner apps reaching nearly 100 million mobile customers, will be updated to take advantage of the iBeacons.
ION Loyalty for small businesses is an alternative to Square, PayPal Here and other mobile payment systems. Merchants are able to process mobile payments quickly and securely on their smartphone or tablet using a proprietary, three-digit code checkout process, eliminating the need for extra hardware.
Sionic Mobile selected beacons that support Apple's iBeacon technology, continuing its support of in-store, one-tap checkouts using Apple Watch, and enabling small businesses and local merchants to leverage the same mobile technology as larger, big-box retail chains, but with no upfront costs or investments.
In a prepared statement, Ronald Herman, Sionic Mobile's CEO and founder, said the company believes small businesses are the cornerstone of our economy. "We are committed to delivering sophisticated mobile solutions that meet the unique needs of these local merchants," he said. "ION Loyalty is simple to use, and eliminates the traditional barriers like rising costs, hardware and software requirements, or simply lack of time and resources that up until now, have prevented many small business owners from taking advantage of the mobile opportunity. In less than 10 minutes, a small business owner can be up and running on ION Loyalty, and with the new iBeacons, the customer experience is far superior to other mobile apps available today."
Herman added in the statement that small businesses must have a mobile strategy that goes beyond just payments, and instead enhances the overall customer experience to remain competitive and relevant in today's market.
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