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Historic Library Gets a Beacon Makeover
At the Bavarian State Library, a recently installed network of 245 Bluetooth beacons guides visitors to 90 points of interest, including reading rooms, exhibits, copy machines, artwork, cafeteria and rest rooms.
Mar 24, 2016—
Each day, more than 3,000 people visit the Bayerische Staatsbibliothek (BSB)—the Bavarian State Library—based in Munich, Germany. The building, which has historic significance, is home to 9.81 million books, as well as a number of special-interest reading rooms containing tens of thousands of reference volumes, maps and images related to such topics as Eastern Europe, the Orient and Bavarian culture. It is a grand environment, but one that can be rather tricky to navigate.
"Even I, who knows the building quite well, struggle from time to time to try to find, say, the Eastern Europe reading room. It is on the third floor, but can't be reached by the main staircase," says Markus Bokowsky, co-owner of Bokowsky + Laymann. Last month, the Munich-based marketing firm completed an installation of 245 Bluetooth beacons that work in conjunction with a smartphone-based wayfinding and information app called BSB Navigator. "The idea is to help [visitors] find their way more quickly and more comfortably, and without relying on library staff to guide them."
Since the app was only recently launched, Bokowsky adds, his firm has not yet collected sufficient feedback data to gain valuable insights into what demographic is using the app the most, or for what purpose. He declines to provide the current number of downloads. The free app is available in German or English for Apple's iOS, through iTunes website. An Android version is expected by summer.
Bokowsky + Laymann served as the project manager and designer of the navigation system and its user interface designer. The mapping and navigation software that powers the app is licensed from indoo.rs, an Austrian startup, and Kontakt.io provided the beacons.
Because the library is a historic landmark, Bokowsky says, the beacon had to be small and discrete, but also have a replaceable battery. Kontakt.io's beacons covered both of these requirements, he adds. In addition, the beacons can be put into sleep mode during closing hours each day, in order to extend battery life, which is important since the size of the network will make swapping out batteries an onerous task. He also likes that Kontakt.io prints the unique identification number on the beacon housing. That is one thing a user might not consider in the beginning of rolling out a network, he says, but after installing around 150 beacons, performing a visual check of each new beacon's number, rather than having to scan it with a Bluetooth device, saves time and aggravation—especially when installing a beacon near another one that a reader might pick up simultaneously.
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