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By Beth Bacheldor

TimBar Uses Shelfbucks' Beacon Platform for Point-Of-Purchase Displays

Shelfbucks, an Austin, Texas, startup that provides a beacon-enabled in-store marketing platform for retail stores and brands, has announced a partnership with TimBar Packaging & Display. TimBar will incorporate the Shelfbucks platform into its customer point-of-purchase (POP) displays, Shelfbucks indicates, enabling brands and retailers to actively measure, manage and improve the effectiveness of in-store promotional merchandising campaigns. The agreement expands Shelfbucks' in-store ecosystem, making the company's SmartDisplays available to consumer brands that TimBar serves in retail stores throughout the United States, the company says.

Shelfbucks' solution consists of hybrid beacons that combine Bluetooth Low Energy (BLE) beacon and Near Field Communication (NFC) RFID technologies so they can communicate with any smartphone featuring either NFC or BLE compatibility, as well as a Shelfbucks application downloaded to manage the collected data (see Shelfbucks' Bluetooth-NFC Beacons Bring Discounts to Tarrytown Pharmacy's Shoppers and GameStop Has Long-Term Plans for Short-Range Beacons).

The new TimBar POP displays will incorporate Shelfbucks' SmartDisplay platform into brand point-of-purchase (POP) merchandising, providing consumer packaged goods companies and retail partners with real-time, measurable data regarding when and where displays are installed within retail stores, Shelfbucks explains. The SmartDisplay technology will also provide detailed data on performance against marketing goals, enabling brands to adjust their campaigns to maximize sales. Shoppers browsing a product area may interact with the TimBar Shelfbucks-enabled displays using their smartphones to access product content, promotional offers, ratings, reviews and other relevant product information.

TimBar and Shelfbucks will jointly roll out the new displays instore this year.

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