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RFID News Roundup

Tyco Retail Solutions adds fitting room analytics to its TrueVUE software suite ••• Smart Technology Group's Master 01 RFID reader gets 'smart mode' ••• Northern Apex intros mini RFID handheld reader ••• Quuppa's beacon-based RTLS technology powers Fujitsu's Ubiquitousware products ••• Cisper Electronics becomes Invengo distributor.
By Beth Bacheldor
Jan 28, 2016

The following are news announcements made during the past week by the following organizations: Tyco Retail Solutions; Smart Technology Group; Northern Apex; Quuppa; Invengo Technology, and Cisper Electronics.

Tyco Retail Solutions Adds Fitting Room Analytics to Its TrueVUE Software Suite

Tyco Retail Solutions has announced the addition of the TrueVUE fitting room analytics application to its suite of TrueVUE applications and analytics software. The application is designed to provide deeper insights for a more detailed level of activity in and around fitting rooms, and works with Tyco's integrated platform across electronic article surveillance (EAS), store traffic and inventory to better serve customers and minimize loss in this traditional "high risk" security zone, the company reports. In addition, RFID technology in fitting rooms helps retailers gain new insights into what items were tried on and purchased.

Having an RFID-enabled fitting room provides real-time information regarding which products are brought into the fitting room and which are purchased. Tyco, for example, offers a steerable-beam ultrahigh-frequency (UHF) RFID antenna that, according to the company, can indicate not only a tagged item's location, but also the direction in which it is moving. Its IDA-3100 antenna, used with Tyco Retail Solutions' Sensormatic IDX 2000 or IDX 8000 reader and TrueVue software, can provide details regarding how items move within a specific space, such as a fitting room or doorway, and the ways in which customers interact with products (see Tyco Retail Solutions' Steerable Beam Antenna Brings Movement Data to Retailers).

With the new TrueVUE fitting room analytics application, retailers can access fitting room reports that offer key metrics on individual items entering the fitting room. Those metrics include duration of items in a fitting room, items coming into the fitting room together, conversion of fitting room items into sales, and abandonment of fitting room items. Retailers can also learn whether delays in items being removed by associates in a timely manner are causing out-of-stocks, as well as whether staffing is in synch with the peak days and times of shopper activity. Additionally, retailers gain new insights into loss events within the fitting room, with information collected about tags being removed from items and whether large quantities of similar items in fitting rooms indicate potential theft events.

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