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RFID Pops Up in Mobile Interactive Stores

ShopWithMe pop-up stores are visiting cities and selling merchandise via RFID technology that displays product information automatically when a shopper picks up a product and tries it on at a fitting room, and also streamlines the purchase process.
By Claire Swedberg
Jan 22, 2016

WithMe is setting up modular pop-up stores that offer brand owners a new way to market their products. The stores are designed to enable customers to learn about garments as they pick them up and try them on, and then to make purchases. The system can also remind shoppers to purchase something if they try to take it out the door without paying for it. To accomplish these things, each store employs radio frequency identification technology provided by InMotion and Impinj.

WithMe provides brands with its interactive, portable, pre-fabricated stores that are intended to blend onsite and online shopping. Products stocked in the store are available for sale, while shoppers can also make purchases using the touchscreens and providing payment for goods that will then be shipped to them.

In November, WithMe operated a ShopWithMe pop-up store in Chicago that sold merchandise provided by Toms Shoes and Raven + Lily.
The stores are one solution to the challenge of blending the advantages of online shopping convenience and the physical experience of seeing, holding and trying on a product prior to making a purchase.

In November 2015, WithMe operated two pop-up ShopWithMe stores—one in Las Vegas for women's clothing and accessories retailer Raven + Lily, and one in Chicago that sold merchandise provided by Toms Shoes and Raven + Lily. More recently, WithMe set up a store in Dallas that markets Dallas Cowboys merchandise, as well as a location in San Jose, Calif., featuring Harley Davidson apparel and other branded items.

"RFID brings ShopWithMe the ability and versatility to create a new shopping experience for customers visiting our smart stores," says Jason Chen, WithMe's retail evangelist. "We are combining the benefits of online shopping in a new type of connected physical retail environment. RFID is a key technology for us to trigger events and deliver product information."

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