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Omni-ID intros smallest UHF on-metal printable label ••• Neology, NXP partner on RFID-enabled traffic-management, vehicle ID systems ••• Pittsburgh Penguins adds Rover proximity platform to its beacon installation ••• TagMaster NA announces new UHF sticker tag for vehicle-access applications ••• German hospitals enlist Recall's RFID-enabled patient record management service ••• Star Systems Int'l provides 1.2 million headlamp tags to Dominican Republic.
By Beth Bacheldor

Pittsburgh Penguins Adds Rover Proximity Platform to Its Beacon Installation

Proximity marketing provider Rover and the Pittsburgh Penguins have announced the addition of Rover's proximity and content-management platform to the professional hockey team's existing installation of Estimote Bluetooth beacons, in order to deliver location-triggered content via the Penguins app, which was developed by YinzCam.

Fans with the app will receive exclusive mobile content when they attend games at the Consol Energy Center throughout the 2015-2016 season. When visitors enter the arena, content triggered by beacons will be delivered to the Penguins app, including greetings containing special content, an interactive experience at the Mario Lemieux statue, and concession offers and discounts.

Rover leverages iBeacon and geofence technology to connect marketers with their customers at the proper time. Rover's beacon technology works with both iOS and Android platforms, and the solution comes with open-source software developer's kits (SDKs). In July 2015, the company announced that it was providing its services to the Toronto Maple Leafs, which will use the technology to engage with and support its fans (see RFID News Roundup: Ice Hockey Team Implements Beacon Technology from Rover).

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