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EasyView's Beacon Solution Reaches Out to House Hunters
The company's app and service, used in conjunction with GeLo Bluetooth beacons, provide prospective homebuyers with an easy way to receive information on their phones when they come within 180 feet of a property for sale.
Jun 23, 2015—
EasyView, a real estate technology company, has launched a system designed to make shopping for a new home much easier. The solution alerts prospective homebuyers, via their smartphones, when they have approached a property for sale, and then links them to more information and an agent.
For the past 31 years or so, the Iowa-based firm has offered its technology and software solutions to businesses in a variety of verticals. In October 2014, EasyView launched a Web-based platform to help real estate agencies connect with homebuyers regarding properties for sale. The company's latest solution, however, includes Bluetooth Low Energy (BLE) beacons to make the process more automatic.
In November 2014, the company added beacon functionality to the Apple iOS version of its EasyView app. The new functionality, known as infoBeacon, eliminates the need for a user to manually enter the short URL, by enabling iPhones running iOS 7.1 or later to capture data from GeLo Bluetooth beacons installed in front of the homes. (InfoBeacon is not being offered for the version of EasyView that runs on Android devices.)
The infoBeacon system aims to make it easier for shoppers to access data without having to get out of their car, pick up brochures, dial phone numbers, conduct Web searches or type in an EasyView short URL. In fact, the system can even get a driver's attention if he or she did not see the signage on the property, or if the signage wasn't there at all, such as at a condominium or apartment building.
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