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Trimble shrinks UHF RFID reader module ••• SweetWater 420 Fest employs Vendini's RFID system for ticketing, access control ••• Mobile airline boarding passes on the rise, delaying the transition to NFC, study finds. ••• TexTrace joins global RAIN RFID Alliance ••• Transcends releases new version of open-source RFID middleware.
By Beth Bacheldor

TexTrace Joins Global RAIN RFID Alliance to Advance RFID in Retail

TexTrace, a technology provider for the apparel industry, has announced that it has joined the RAIN RFID Alliance, the industry alliance for ultrahigh-frequency (UHF) radio frequency identification technology complying with the EPC Gen 2 and ISO 18000-63 standards. The group is focused on advancing passive UHF RFID technologies that enable businesses and consumers to identify, locate and authenticate items in everyday life.

RAIN, founded by Impinj, Smartrac, Intel and Google, was announced in April 2014 (see Technology Companies Create Rain to Promote EPC UHF RFID Adoption). The alliance now has 68 members.

As part of the alliance, TexTrace will work with colleagues, suppliers and customers to help promote RAIN RFID technology for brand-protection and inventory-management applications in the retail industry, the company reports. According to the company, TexTrace discreetly incorporates passive UHF RFID tags into a woven RFID brand label for accurate inventory tracking, seamless security and authentication.

"Authentication starts with the origin and history of each tagged item, such as individual items of apparel carrying the TexTrace woven RFID brand label," said Sybille Korrodi, TexTrace's head of marketing, in a prepared statement. "TexTrace has used RAIN RFID technology in the retail industry, and we look forward to contributing our unique expertise to the RAIN Alliance."

Steve Halliday, RAIN RFID's president, added in the statement that the "TexTrace woven RFID brand label is an exemplary application of RFID technology in the retail industry."

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