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By Beth Bacheldor

GuestDriven, Estimote Deliver Beacon Solution to Hotel Industry

GuestDriven, a provider of hospitality mobile solutions, has announced a partnership with Estimote, a developer of Bluetooth Low Energy (BLE)—aka Bluetooth Smart—wireless sensors, to provide Bluetooth beacon solutions to the hotel industry. The two companies will supply beacon solutions to independent hoteliers throughout North America. The solutions consist of GuestDriven's apps for smartphones and tablets, as well as Estimote's Bluetooth beacons. Guests opting in to the beacon push notifications can access the messages from both iOS and Android devices.

The GuestDriven beacon-enabled app
Estimote Beacons are small, indoor proximity tags that utilize Bluetooth Smart technology to transmit signals to trigger actions on smartphones or other BLE-enabled devices. They can be strategically placed virtually anywhere within a building or on the outside grounds, according to the two companies. Through the tiny radio signals broadcasted by the beacons, guests can receive a variety of push notifications, such as welcoming, promotional and informative messages regarding their hotel stay, direct to their mobile phones as they walk through the property.

The solution has already been deployed at 12 hotel partners (though GuestDriven and Estimote say they are unable to name the customers at this time). The hoteliers are using the technology to provide guests, prior to check-in, with upgrade opportunities, free drinks at the bar, food and beverage menus, and so forth, so that the hotel is aware of guests' preferences. Upon arrival, guests can receive tips and perks for attractions, restaurant discounts, in-room dining, spa visits and other amenities. Other promotions can include offers for a complimentary yoga class or a free download of a map, invitations to pool activities and more. Additionally, hoteliers are using the solution so concierges can know their guests and their preferences, and so the front desk knows what guests prefer—for example, the desk can offer Uber car service, based on that individual's prior history, at check-out.

The two companies plan to announce several new hotel deployments during the coming weeks as they expand the use of Estimote's beacon technology to additional clients' sites throughout North America.

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