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PayPal Deploys RFID for Cashless Payments at Music Festival
Following the successful use of RFID wristbands at Spain's Low Festival, the e-commerce company expects to offer similar solutions to resorts, cruise ships and sports stadiums.
Sep 23, 2014—
PayPal account holders who attended the Low Festival this summer were able to leave their wallets and purses at home, and instead use RFID wristbands to enter the event, as well as pay for drinks and other goods inside the park.
The festival vendors reported a 20 percent increase in consumption compared with that of previous events, due to a reduction in time consumers waited to make a purchase, while the attendees themselves indicated that they preferred the RFID wristbands to traditional payment methods. Based on that experience, PayPal has moved into other venues for the cash-free system, such as resorts and cruises.
Formerly known as "Low Cost," Low Festival is an annual, three-day summer music event held in Benidorm, Spain, featuring such bands as Massive Attack, Kaiser Chiefs and The Hives. It also provides multiple bars at which attendees can buy drinks or snacks throughout the program. In previous years, the festival provided customers with RFID wristbands from Intellitix that could be used instead of paper tickets as they entered through gates equipped with RFID readers. "So incorporating payments was a natural extension to that program," Nayar says (though PayPal was not involved in the previous RFID deployment).
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