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British Clothing Retailer Sees RFID as 'Enriching Experience'
Giulio is using privacy-protecting RFID technology from Friendly Technologies to determine which garments shoppers are interested in, and to prompt a touchscreen to display information about those products.
Aug 20, 2014—
Giulio, a fashion store located in Cambridge, England, has completed a four-month trial of a radio frequency identification system designed to track when garments are placed on or removed from a hanging rail, and to display information regarding those products to customers. The retailer now intends to install the technology at additional locations within its store.
The solution, known as an e-rail, was developed by Friendly Technologies, and includes what the company calls Silent Tags, because they respond to an interrogation only if they recognize the reader's password. The system also comes with software to manage the collected read data and thereby enable applications based on when a garment is placed on or removed from a hanging rail. The store next intends to expand the technology trial to cover more of its products hanging on rails or stacked on shelves.
Silent Tags can also be switched to standard EPC Gen 2 RFID mode, in which case they would simply respond to any EPC Gen 2 reader without requiring a specific identifier. Friendly Technologies manufactures its own interrogators, while it uses off-the-shelf UHF RFID tags and modifies them to work with the proprietary RF Tracking protocol.
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