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Brazilian Clothing Wholesaler Invests in RFID
One of the country’s largest distributors of baby and children’s apparel, Brascol has cut the average time it takes its customers to check out their purchases by 65 percent.
Aug 13, 2014—
Brazilian children clothing wholesaler Brascol is tagging the merchandise that retailers buy at its wholesale outlet, and has installed RFID-enabled checkout system to enable faster purchases by those customers. The RFID system, supplied by iTag Technology, relies on RFID tags made with NXP Semiconductors’ Ucode7 UHF chips to quickly identify a shopping cart’s contents.
With the old checkout system, it used to take as long as an hour for the average Brascol customer to process the 500 or so items the customer had loaded into a shopping cart. After Brascol installed the RFID system a few months ago, the amount of time needed to check out 500 items was reduced to 20 minutes.
"This is a huge gain in speed that is directly perceived by customers. We believe this will bring well-being and consequent loyalty of our customers," says Nina Kudagawa, manager of Brascol, which has operated in 25 years Mega Polo Moda Mall, in São Paulo.
During the past three years, Brascol worked with ITAG on the solution’s design, development and processes. "We deliver to our customers large volumes of products every day," says Kudagawa, for whom the challenge is to improve the agility of critical processes, such as the shipment of large volumes.
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